Faishal, Muhammad, Effendi Mohamad, Endah Utami, Okka Adiyanto, Hayati Mukti Asih, and Siti Aisah Kurnia. 2025. “Developing Marketing Strategies for MSMEs through SWOT Analysis and the Analytical Hierarchy Process (AHP)”. Applied Community Transformation and Sustainability Journal 1 (2): 94-100. https://journal.ygtmi.org/acts/article/view/33.